On Running Sponsorship

Target:

Thanks to the QR code registration, specific customer data can be requested for new newsletter subscribers. In addition, the ON brand is presented at the start number distribution as well as at the finish line through a targeted activation. As a give-away and reminder, each runner receives their personalised photo printed out as well as directly by e-mail.

On sponsors various mountain runs to present their brand and promote their shoes.
The activations were implemented in two parts. On the one hand, the runners could take a photo when collecting their race number and also after crossing the finish line.

The participants were asked to enter their data via a landing page. After completing the registration, a QR code was generated directly on their own mobile phone, which could be held up to the camera of the photo box. This triggered the photo and also transferred the registration data, thus generating a personalised photo.

As the locations were outdoors and chosen at short notice, it was not always possible to set up a background wall on site. Thanks to AI, however, visitors were able to select their desired background directly during registration. This was then automatically transferred to the photo using artificial intelligence.