Breitling @ Baselworld 2018

Target:

The light painting is intended to create a special, interactive and unusual experience for the guests at the Baselworld evening event. The output is intended to encourage sharing on social media and thus put the Breitling brand in the spotlight as a modern company.

For the light painting, a special darkened area was built in the club hall. In addition to a normal photo, this was combined with lettering or a drawing, which was generated by the guests with various lights.

The final photo could be shared and printed directly on site via a sharing station. Of course, the branding could not be missing and was automatically integrated into the work. The mailing was also completely personalised.