Pixora Play turns the classic photobooth process on its head: first play, then take photos. Guests come to the booth, see a touchscreen, and are instantly immersed — quiz, memory game, or AI creative mode. Switzerland’s first gamification photo booth combines professional event photography with real game mechanics and turns every guest into an active participant.
The live leaderboard on a separate display creates a competitive atmosphere throughout the room. Who wins? Who has the highest score? These questions keep guests at the booth longer and generate organic word-of-mouth — online and offline.
Guests who play stay longer. And share more. Pixora Play is the only interactive photo booth in Switzerland that combines gamification with professional event photography. Available for trade fairs in Zurich, brand activations, corporate events, and pop-ups.
At its core, Pixora Play is a gamification platform integrated directly into the photo booth. While classic photobooths are used passively, Pixora Play reverses the process: first play, then take photos. Guests choose their game mode on the touchscreen — quiz, memory match, or AI creative mode — collect points, and receive a professional branded photo as a reward.
The result: more engagement, longer dwell time at the booth, and viral UGC with a campaign hashtag, with no extra effort for the organizer. The live leaderboard creates excitement on its own and attracts even more guests to the booth.
The reward principle behind it is simple and effective: once people have played, they want to see their result — and then share it. The photo becomes proof, not just a souvenir. That is exactly the difference from a classic photo booth, where guests quickly press a button and move on. With Pixora Play, people stay because they want to win.
Pixora Play offers several game modes, fully customized to your brand:
- Quiz: Customizable knowledge questions (brand quiz, product knowledge, fun facts), with a time limit and live scoring.
- Memory Match: Card-matching game in corporate design: simple, addictive, ideal for all age groups.
- AI creative mode: Guests create AI-transformed images after finishing the game. Gamification meets AI.
- Live leaderboard: Real-time ranking on a separate screen in corporate design, bringing real competitive spirit into the room.
Thanks to its gamification approach, Pixora Play is a true crowd-puller:
- Trade fairs & conferences: A booth magnet with automatic lead generation directly within the gameplay process. No sales pressure, just fun.
- Brand activations & pop-ups: Visitors discover brands and products playfully, while branded UGC is created without prompting.
- Corporate events & team building: Team challenges with a live leaderboard naturally strengthen team spirit.
- Sports events & public events: Fan challenges, club branding, leaderboard on a giant screen: scalable for 50 to 10,000 visitors.
Pixora Play offers something for everyone at the event:
- For organizers & brands: More engagement, automatic lead capture as part of the game, viral UGC with a campaign hashtag.
- For event guests: An active experience instead of a passive photo: competition, fun, and a branded photo with score as a keepsake.
- For HR & team building: Natural interaction without staged activities. The leaderboard takes over the moderation by itself.
The process is designed to be intuitive, with no explainer video and no setup required by the guest:
- Start the game: The guest selects the game mode on the touchscreen. One-click start, ready to play immediately.
- Play & collect points: Answer quiz questions, find memory pairs, or generate AI images. Points appear instantly on the live leaderboard.
- Receive photo: Branded photo as a reward, with score and ranking. QR code sharing on Instagram, TikTok, or LinkedIn.
- Watch the leaderboard: Top scores remain visible and attract even more guests to the booth.
- Optional: Prizes for the best players: Maximum motivation until the very last round of the event.
Make Pixora Play your brand ambassador. All elements can be fully customized:
- Game content: Your own quiz questions, memory card sets, and AI style prompts, tailored to your brand.
- Leaderboard design: Live ranking in corporate design on a separate screen, optionally with prizes for winners.
- Photo frame: Branded photo frame with game result (score, ranking) as an unforgettable keepsake.
- Share page & hashtag: Branded landing page with campaign hashtag: every post organically spreads your message further.
Pixora Play has proven itself at trade fairs, brand activations, and corporate events. Customers particularly appreciate the automatic lead generation as part of the game, the live leaderboard as a driver of atmosphere, and the branded UGC that is created without prompting.
Pixora supports events with Pixora Play throughout Switzerland, in Zurich, Bern, Basel, and across the entire country. Our team handles delivery, setup, support, and the technical configuration of all game modes and branding elements in advance.
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The most important questions about Pixora Play.
With Pixora Play, you turn passive spectators into active participants. Quiz, memory, and AI experiences combined with professional event photography: more engagement, more leads, unforgettable wow effect. Rent Pixora Play as a photo booth in Zurich, Bern, Basel, and throughout Switzerland, with a full-service team on site.
Contact us with no obligation to optimally equip your event with the 360 Booth.
Still haven’t found the perfect highlight for your event? No problem! Pixora has more exciting products on offer to make your event something truly special. We find the right creative solution for every requirement. Here are some of our top alternatives:
360 Booth
Cinematic slow-motion videos instead of photos. The 360 Booth places guests on a rotating platform, while a camera arm rotates around them and films in slow motion. The result is videos that instantly work on Instagram and TikTok. Not a still image, but a whole moment.
Ideal for: product launches, company anniversaries, galas & events with a big show factor.
AI Photobooth
Das Foto wird zum KI-Kunstwerk, in Sekunden. The AI Photobooth photographs guests and transforms the image live: anime, illustration, cyberpunk, or brand-compliant visual worlds directly at the booth. For brands that focus on innovation and want to stand out from the crowd.
Ideal for: tech events, brand activations, influencer events & trade fairs with a focus on digital experiences.
Iconiq Booth
Professional portrait quality with an active branding screen. The Iconiq Booth is an elegant open-air photo booth made of natural wood, featuring a 24 MP camera and an integrated 19″ rear screen on the back that continuously displays your brand, even when no one is currently taking photos.
Ideal for: trade shows, conferences, corporate events, and exclusive occasions where brand presence and portrait quality matter.
Pixora Play for your next event?
Our team will advise you free of charge on game content, branding setup, and pricing. We take care of delivery, setup, support, and dismantling, so you can focus fully on your event.
- Trade fairs & conferences: Booth magnet with lead generation directly in the gameplay process
- Brand activations: Gamification + branded UGC = organic reach without extra effort
- Available throughout Switzerland: Operating in Zurich, Bern, Basel, Geneva, and across all of Switzerland
- Can be combined: Pixora Play + 360 Booth or AI Photobooth as a multi-station setup
Discover all other Pixora products as well, or contact us directly for a quote.
