20 years of Emmi CAFFÈ LATTE

Target:

To mark the 20th anniversary of Emmi CAFFÈ LATTE, a major one-day event with various program items was held at Zurich main station. This event under the motto "BIG BANG" is the prelude to an anniversary year with many surprises and other events.


The new "Emmi CAFFÈ LATTE Cookies&Cream" variety made its debut at Zurich Main Station on March 15, even before it was officially launched on the market. A highlight of the day was the innovative photo box, which turned the event into an interactive experience. Everyone who took a photo received a voucher that they could redeem at the cupcake trailer. The photos were printed out directly on site and served as an additional gift for the visitors. But that wasn't all! As a special feature, there was a 3D GIF that could be downloaded digitally to a cell phone using a QR code. These animated images were widely shared on social media and even shown live on the advertising screens at Zurich main station and other major Swiss railroad stations. The 3D GIFs were created with our 3D Booth, in which seven cameras shot a photo simultaneously and our software converted it into a GIF in a matter of seconds. The 3D Booth is the ideal photo box if you want both animated and analog output. Branding is possible both digitally using an overlay and with a cool background wall. With its elaborate setting, the 3D booth attracted many visitors and was therefore a real crowd puller and a perfect addition to the overall event concept.

  • Customer

    Emmi CAFFÈ LATTE

  • Product

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