A year full of events is drawing to a close—a year in which, together with you, we pushed the boundaries of what’s possible with modern event photography. From emotional company anniversaries to technologically highly complex brand activations, 2025 was a year full of innovation and magical moments.
We look back on projects that go far beyond images and create real brand experiences. In our review, learn more about our biggest highlights, the trends that shaped event marketing in 2025, and get an exclusive preview of what awaits you at Pixora in the coming year.
2025 in Numbers – A Year Full of Memories
Numbers alone can’t replace emotions, but they illustrate the scale of the experiences we were able to accompany this year. Behind every single photo is a smile, an interaction, and a valuable brand touchpoint.
- Over 300 events: From Zurich all the way to Europa-Park, our systems were in continuous use.
- Over 100,000 photos: A huge amount of content that landed directly on guests’ smartphones or was taken home as a high-quality print.
- The front-runners: The “Multitalent” remained the favorite for classic branding, while the AI Photobooth was the absolute shooting star when it came to engagement rate.
For us, these numbers mean one thing above all: trust. That so many companies have seen Pixora as the “safe choice” for their most important events fills our entire team with pride.
Our Top Events 2025 – The Highlights at a Glance
Every event has its own dynamic. Here are five projects that show how we merge technology and creativity to achieve specific marketing goals.
Adidas WEURO 2025: A Tailor-Made Fan Experience
In July 2025, we were able to create a custom implementation for Adidas at a side event of the UEFA Women’s European Championship. The campaign “Three Stripes Club” served as the foundation.
- The special part: Guests could create personalized photo strips featuring their favorite player. This created an immediate emotional connection to the team and to the Adidas brand.
Festival Summer: The High-Angle Photobooth
For a customer, we developed a completely new perspective: a glass box in which visitors were photographed from above.
The experience: This unusual angle created a huge “stop effect” for festivalgoers. The results were stylish, modern, and perfectly optimized for social media—of course including instant QR code delivery.
Interested in how experiences like these increase interaction at your events?
Then read our article on how to use Pixora Photobooth for networking & business events.
Porsche Customer Events: Hit the Track Like a Pro
On March 22, 2025, we were present simultaneously at three Porsche centers in the Zurich area.
Technology: Our AI Photobooth transformed guests into professional racing drivers within seconds—complete with matching overlays and backgrounds. Whether child or adult, everyone became part of the Porsche motorsport story.
Grand Casino Baden: Advent Magic with PS
In the pre-Christmas season, we combined luxury with artificial intelligence at Grand Casino Baden.
Implementation: Visitors posed at the AI Photobooth and suddenly found themselves in the finished image in front of a Porsche 911 in a festive casino setting. A perfect example of AI-based background removal without tedious green screens.
IKEA Stores: The Vertical Bed Shoot
A logistical and creative highlight on March 15: 10 IKEA stores, 10 photobooths, all at the same time.
The twist: Visitors posed in a vertically positioned bed. Gravity seemed to be suspended, resulting in extremely funny and unique prints that customers took home with them as a keepsake.
Want more visual inspiration?
Discover more exciting setups in our lookbook.
Trends & Innovations – What Was New in 2025
We don’t see ourselves only as a rental provider, but as an innovation partner. In 2025, everything centered around artificial intelligence and even higher-quality hardware.
New Products & Features
The rapid development of our AI Photobooth software was the defining theme. We introduced the SketchBot upgrade, which now supports custom AI prompts—allowing us to align even more individually with brand identities. In addition, the Iconiq Booth celebrated its premiere, setting new standards for high-end events with its elegant design.
Most Popular Setups
We found that demand for tailor-made digital solutions rose sharply. While the physical space requirement remained compact as usual at around 2.5 x 2.5 meters and a setup time of one hour, the digital worlds behind it became increasingly complex and more customized.
Learn everything here about the future of event photography:
AI Photobooth: AI Experience for Events
What Our Customers Say
Nothing validates our work more than feedback from the people we create these experiences for.
Simply fantastic! We are absolutely thrilled with our experience. From start to finish, Ms. Franziska was incredibly helpful, courteous, and went above and beyond to make sure everything ran smoothly. We were especially impressed by the AI photobooth, which allowed us to transform photos into any style we wanted. We will definitely book Pixora again for our next event!
– Customer feedback from an event in 2025
Unforgettable Moments – Our Personal Highlights
Behind the scenes, there were moments that challenged our team and brought us even closer together. One absolute highlight was our deployment at Europa-Park for a major Christmas event. The logistical masterstroke—including complex customs clearance in the middle of busy December—was a true test. It reminds us time and again: for the perfect customer experience, no distance is too far and no hurdle too high.
Are you already planning your next big seasonal event?
Get tips for your year-end celebration here: Christmas event with a wow effect.
Outlook 2026 – What’s Next?
We’re not resting on the successes of 2025. For the coming year, we’re already working on:
- Iconiq Cabin (Coming Soon) – our latest housing highlight.
- Advanced AI video features to capture moving moments even more spectacularly.
- Even more in-depth, individualized customer solutions that connect photobooth technology with real storytelling.
Conclusion – Thank You for an Unforgettable Year!
Over 300 events and countless happy faces—2025 was a year of superlatives for Pixora. We thank all customers, partners, and of course our team for their passion and trust. Every event is unique, and it’s precisely this diversity that motivates us to be the “safe choice” for your marketing goals again in 2026.
Do you want to be part of our highlights in 2026 as well?
Whether it’s a corporate event, a major product launch, or an exclusive gala—we’ll make your event unforgettable.
