SBB Swiss Travel Day 2019

Target:

As a co-partner of the Swiss Travel Day 2019 party, SBB CFF FFS would like to draw attention to itself with a special activation and provide exciting evening entertainment. The goal is a video that guests will enjoy and which will also generate reach via social media.

As a travel company, the motif of the background wall should be a combination of various cities that can be reached with SBB. In addition to the branding in the overlay, this should make the brand additionally visible on the video.

The visitors jumped onto the 360° platform and were circled by the camera while they danced or followed the camera. The video itself was a combination of normal speed and slow motion. Afterwards, the video could be viewed at the sharing station and sent by email.