ON mit Swiss Ski 2024

Target:

The Swiss sports brand On has been an official partner of Swiss-Ski since 2022 and equips athletes from all eleven snow sports with high-quality off-snow training clothing and footwear. A special highlight of the spring is the annual mass day, where all athletes come together to test the latest products and equip themselves for summer training. To liven up the atmosphere of this special day and capture unforgettable moments at the same time, an innovative video booth was requested.

THE HALL Dübendorf had enough space to use the impressive backdrop of a Swiss mountain panorama as a backdrop. The athletes were able to position themselves on the platform and have unique 360° videos taken of them. Various On shoes and the On magazine OFF were available as creative accessories. After recording, participants were able to download their videos directly to their cell phone using a QR code and share them on social media. Swiss-Ski also benefited by using the raw videos for further marketing material. Our 360° video booth not only created a great atmosphere, but also generated valuable content for Swiss-Ski and the athletes. An all-round successful operation that made the day unforgettable!