Everyone wants to be a race car driver!

Target:

At the opening events, it wasn’t just about culinary highlights and good company, but of course also about the main stars: the newest and most popular Porsche models. Visitors could not only admire the vehicles up close, but also sign up for test drives right away.

AI Photobooth as a surprise element
To showcase the Porsche brand – and especially the classic models – we chose a very special activation: an AI Photobooth. After intensive testing with different prompts, an experience was created that delighted both young and old alike. Within seconds, the AI transformed every picture into a racing pro – no matter if man or woman, child or adult. This allowed guests to immerse themselves in the world of motorsports and experience themselves as part of the Porsche story.
Consistent presence at multiple locations
The campaign took place simultaneously at four Porsche Centers in the Zurich region. Thanks to this consistent presence, Porsche Switzerland was able not only to excite visitors on site, but also to significantly increase the brand’s traffic and visibility.
Memories to take home
The finished AI photos were more than just fun: they could be printed out on the spot or conveniently downloaded to a smartphone via QR code. And the best part: even at the very end of the event, guests were still lining up at the photobooth to take home their personal race car driver picture. That’s exactly how it should be – an experience that lasts!